by Bill Jacobs | Jun 3, 2014 | Agency
Check out this graph from Atlantic Monthly. I’ts comparing attention paid to different media (in terms of percentage of our time using that medium) to ad dollar spend in 2013. Houston, we have an unsustainable trend. Notice that the ad spend is out of balance...
by Bill Jacobs | Jun 13, 2013 | Agency, agency new business development
Agency New Business Development One of the things I enjoyed most about agency life is new business pitches. Yes, always ton of work would go into these pitches. Very long days, and very late nights. But there is nothing like the feeling of having a “game-day”...
by Bill Jacobs | Apr 2, 2013 | Agency
At most agencies, profitability relies on a delicate balance of seasoned professionals (wisdom) and less experienced staff (youth). The wisdom gets and directs the work while the youth execute the work. The wisdom make the money and the youth gain valuable career...
