Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Sep 19, 2023

Talent & Teamwork

Congratulations to Sepp Kuss, the first American to win a cycling grand tour in 10 years. Sepp (in the middle of the photo) won the 3-week bicycle race La Vuelta a España due to his incredible talent of riding uphill really fast and the help of his Jumbo Visma teammates Jonas Vingegaard (left, who won the Tour de France this year) and Primoz Roglic (right, who won the Giro d’Italia this year). Talk about Talent & Teamwork, what a fantastic podium.

Quick tangent, why do cyclists have such unusual names?

Anyway, success in fundraising is not that different than success in cycling. While cycling looks like an individual sport, it’s really a team sport. No one can win a grand tour on their own effort alone. A winning rider needs the dedication of a team around her or him. Fundraising is the same. Without a talented team dedicated to the success of the organization, fundraising will fail.

While tools like a good CRM are important to have, successful fundraising is first and foremost about a talented group of people who work as a team.

Measuring Speedy Gratitude

On the first day of November, I sent out 49 small “white mail” gifts. After 3-weeks, here is what I received: Two of the gifts were returned because the address was undeliverable. Of the 47 gifts that (I think) were delivered, I have received 14 acknowledgments (30%...

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Here it is Thanksgiving week. If you are like most people in the fundraising sector, the lead-up to Thanksgiving can be a hectic period, with the most important cultivation asks either in the mail or ready to be deployed, new donor acquisition campaigns in-home, and...

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Giving Tuesday: Is it still working for you?

In the past, some of us at Analytical Ones have been a little “Grinch-y” about Giving Tuesday. Being blitzed by emails during the workday can be overwhelming. However, we won’t knock it if it’s working! In September, Classy (the online fundraising platform utilized by...

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