Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Nov 13, 2021

Thankful for Alanna

In this five-part series, I wanted to give you a brief introduction to each of the people who make Analytical Ones great: Its employees. I so appreciate their hard work and dedication to all our clients. Quite simply, without them there would be no Analytical Ones.

Alanna Shores, Senior Consultant – Director of Analytics

People love working with Alanna. Not only is she super smart and insightful in fundraising analytics, but she has a joyful spirit that is simply contagious.

Alanna has worked as a fundraising analyst since 2013 serving faith-based organizations. Her degree in psychology helps her understand donor behavior. Her gifts in math and coding make her a natural analyst.

But what I appreciate most about Alanna is her great attitude and her habit of making sure her clients get what they need, when they need it. She is simply a gem.

Thank you, Alanna, for all you do for Analytical Ones, and our clients.

Top 5 Mistakes: #5 CRM Expectations

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

read more

One More Gift from Sustainers

I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...

read more

Early Returns

We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...

read more


© 2020 Analytical Ones