Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Nov 13, 2021

Thankful for Alanna

In this five-part series, I wanted to give you a brief introduction to each of the people who make Analytical Ones great: Its employees. I so appreciate their hard work and dedication to all our clients. Quite simply, without them there would be no Analytical Ones.

Alanna Shores, Senior Consultant – Director of Analytics

People love working with Alanna. Not only is she super smart and insightful in fundraising analytics, but she has a joyful spirit that is simply contagious.

Alanna has worked as a fundraising analyst since 2013 serving faith-based organizations. Her degree in psychology helps her understand donor behavior. Her gifts in math and coding make her a natural analyst.

But what I appreciate most about Alanna is her great attitude and her habit of making sure her clients get what they need, when they need it. She is simply a gem.

Thank you, Alanna, for all you do for Analytical Ones, and our clients.

Prevailing Over the Fear of Uncertainty

There is an awful lot of uncertainty in our world right now: war in Europe, recession, inflation, layoffs, and climate change. Adding to this environment of uncertainty are the recent Congressional rumors of major tax overhauls, entitlement cuts and government...

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The Economic Fundraising Forecast for 2023

The year 2022, for most nonprofit organizations, has been referred to as “regression to the mean.” One of the untold heroes of the pandemic were donors – their response to the pandemic was one of amazing generosity. But that level of generosity couldn’t be sustained...

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The State of Data Woes in 2022

When I started analyzing donor databases in the 1990s, the state of donor databases was challenging: Poor data hygiene duplicate records non-standard gift coding undertrained IT staff simple inflexible software Let’s fast forward 25-years. Since the 1990s, nearly...

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