Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Nov 13, 2021

Thankful for Jennifer

In this five-part series, I wanted to give you a brief introduction to each of the people who make Analytical Ones great: Its employees. I so appreciate their hard work and dedication to all our clients. Quite simply, without them there would be no Analytical Ones.

Jennifer Mayes, Senior Consultant – Director of Primary Research

Jennifer – aka “JAM” – is a unicorn. There are only a handful of people in our vertical who are top-shelf, direct response, fundraising analysts with a lot of experience conducting survey research. Jennifer is one of them.

Jennifer won’t let me tell you how long she’s been serving in nonprofit fundraising analytics, but our clients love working with her because she “gets it” – she knows how to leverage the data into actionable insights.

At Analytical Ones, Jennifer serves a variety of our clients in many different categories: Media, human services, environmental, and advocacy. She also is the lead analyst on all our survey projects.

But what I appreciate most about Jennifer is her gift for process improvement – she constantly finds ways for our team to be more efficient and effective.

Thank you, Jennifer, for all you do for Analytical Ones, and our clients.

Echoes of the Dot-Com Bust

I asked the AI Microsoft’s AI tool Copilot to tell me about the dot.com bust of 25 years ago. If you are old enough to remember, the dot.com bust came right off the heels of the Y2K computer fears, the September 11 terrorist attacks and anthrax in snail-mail...

read more

Micro-Sustainers to Lapsed Donors

Each fall, we here at Analytical Ones survey the trends in fundraising and come up with testing ideas for your fall campaigns. Last year, we recommended testing first class postage, to avoid the USPS’s SOP of delivering all nonprofit postage appeals on the same day....

read more

Part VII: How Analytical Ones Will be Using AI

Over the past couple of weeks, I have written about some potential effects that AI will have on the nonprofit sector. Today, I’m going to end this series on how we as a company intend to use AI. There’s no doubt there is a certain “wow-factor” using AI. It’s like Star...

read more

ARCHIVES

© 2025 Analytical Ones