Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Nov 13, 2021

Thankful for Mary

In this five-part series, I wanted to give you a brief introduction to each of the people who make Analytical Ones great: Its employees. I so appreciate their hard work and dedication to all our clients. Quite simply, without them there would be no Analytical Ones.

Mary Hart, Senior Consultant – Director of Data Services

Mary is a rock. There is only one way with Mary – the right way.

Mary has been turning data into insights since 2000. Her diversified experience with all things data is a true asset to Analytical Ones. Her experience includes more than 15-years working with the ins-and-outs of nonprofit data.

At Analytical Ones, Mary is our gatekeeper of good data. Not a byte of data makes it to any of our analysts’ desks or for production scoring unless Mary has reviewed, scrubbed and validated it. We all know the saying, “garbage in/garbage out.” Well, Mary makes sure the garbage data never makes it in.

But what I appreciate most about Mary is her can-do attitude and her conscientiousness to make sure the job is done right, every single time.

Thank you, Mary, for all you do for Analytical Ones, and our clients.

One More Gift from Sustainers

I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...

read more

Early Returns

We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...

read more

How Fundraising Will Evolve

In honor of International Data Week, I’m sharing how the future of fundraising will evolve. Many people are concerned about fundraising (I’m not btw). For nearly two decades, the “experts” have been predicting the death of direct mail fundraising. Eventually, the...

read more

ARCHIVES

© 2020 Analytical Ones