Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

Thankful for Sara

In this five-part series, I wanted to give you a brief introduction to each of the people who make Analytical Ones great: Its employees. I so appreciate their hard work and dedication to all our clients. Quite simply, without them there would be no Analytical Ones.

Sara Huffman, Senior Data Consultant

Sara knows fundraising data.

Since 2005, Sara has been working with nonprofit organizations to leverage their data into action. Sara is the type of person who can sniff the data and tell whether something is amiss.

At Analytical Ones, Sara scores client files for direct mail appeals to optimize their net revenue with our file segmentation. It’s detailed and taxing work, but Sara is a pro at it. She will also be helping clients with our new online campaign reporting tool, called SORT.

But what I appreciate most about Sara is her obsession with making sure our files are correct and on-time to the production teams. Missing drop dates is not an option.

Thank you, Sara, for all you do for Analytical Ones, and our clients.

Micro-Sustainers to Lapsed Donors

by Bill Jacobs | Jul 29, 2025

Each fall, we here at Analytical Ones survey the trends in fundraising and come up with testing ideas for your fall campaigns. Last year, we recommended testing first class postage, to avoid the USPS’s SOP of delivering all nonprofit postage appeals on the same day....

Part VII: How Analytical Ones Will be Using AI

by Bill Jacobs | Jul 16, 2025

Over the past couple of weeks, I have written about some potential effects that AI will have on the nonprofit sector. Today, I’m going to end this series on how we as a company intend to use AI. There’s no doubt there is a certain “wow-factor” using AI. It’s like Star...

Part VI: The Environmental Impact of AI

by Bill Jacobs | Jul 14, 2025

Up to this point in our AI blog series, I have been discussing (some might say ragging on) the practical implementational challenges of AI in the nonprofit sector. In today’s blog, I’m shifting the focus on a more global issue: Is using AI environmentally sustainable?...