Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Nov 13, 2021

Thankful for Sara

In this five-part series, I wanted to give you a brief introduction to each of the people who make Analytical Ones great: Its employees. I so appreciate their hard work and dedication to all our clients. Quite simply, without them there would be no Analytical Ones.

Sara Huffman, Senior Data Consultant

Sara knows fundraising data.

Since 2005, Sara has been working with nonprofit organizations to leverage their data into action. Sara is the type of person who can sniff the data and tell whether something is amiss.

At Analytical Ones, Sara scores client files for direct mail appeals to optimize their net revenue with our file segmentation. It’s detailed and taxing work, but Sara is a pro at it. She will also be helping clients with our new online campaign reporting tool, called SORT.

But what I appreciate most about Sara is her obsession with making sure our files are correct and on-time to the production teams. Missing drop dates is not an option.

Thank you, Sara, for all you do for Analytical Ones, and our clients.

Prevailing Over the Fear of Uncertainty

There is an awful lot of uncertainty in our world right now: war in Europe, recession, inflation, layoffs, and climate change. Adding to this environment of uncertainty are the recent Congressional rumors of major tax overhauls, entitlement cuts and government...

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The Economic Fundraising Forecast for 2023

The year 2022, for most nonprofit organizations, has been referred to as “regression to the mean.” One of the untold heroes of the pandemic were donors – their response to the pandemic was one of amazing generosity. But that level of generosity couldn’t be sustained...

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The State of Data Woes in 2022

When I started analyzing donor databases in the 1990s, the state of donor databases was challenging: Poor data hygiene duplicate records non-standard gift coding undertrained IT staff simple inflexible software Let’s fast forward 25-years. Since the 1990s, nearly...

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