Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

Thankful for Sara

In this five-part series, I wanted to give you a brief introduction to each of the people who make Analytical Ones great: Its employees. I so appreciate their hard work and dedication to all our clients. Quite simply, without them there would be no Analytical Ones.

Sara Huffman, Senior Data Consultant

Sara knows fundraising data.

Since 2005, Sara has been working with nonprofit organizations to leverage their data into action. Sara is the type of person who can sniff the data and tell whether something is amiss.

At Analytical Ones, Sara scores client files for direct mail appeals to optimize their net revenue with our file segmentation. It’s detailed and taxing work, but Sara is a pro at it. She will also be helping clients with our new online campaign reporting tool, called SORT.

But what I appreciate most about Sara is her obsession with making sure our files are correct and on-time to the production teams. Missing drop dates is not an option.

Thank you, Sara, for all you do for Analytical Ones, and our clients.

Is the Increasing Age of Your New Donors a Concerning Trend?

by Bill Jacobs | Apr 10, 2023

Over the last dozen years, we’ve tracked the average age of a new donor for faith-based organizations. For the first three years, from CY10 to CY12, the age of a new donor was steady at 58. However, since then, the median age of a first-time donor acquired has...

Choose A1OI Rather than AI

by Bill Jacobs | Mar 12, 2023

Seems like everyone is talking about how ChatboxGPT (and AI in general) are going to transform the world. As Google CEO Sundar Pichai has said, “AI is probably the most important thing humanity has ever worked on. I think of it as something more profound than...

The Secret about Last Fall

by Bill Jacobs | Mar 6, 2023

We have been wading through buckets of data evaluating donor performance for this past fall. And while we still have a lot of data to get through, a clear narrative has been established: While fall 2022 was soft compared to the prior year, it is still way better than...