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Sep 14, 2015

The First Thing about Analytics

past-present-futureAs fundraisers, we plan to succeed.

And to maximize our chances for success, our plans have to be grounded in empiricism.

Far too often, we’ve seen inexperienced boards or EDs make up crazy revenue goals for their DDs. These goals seem to be based on whim and wish. The only thing these kinds of goals achieve is to motivate the DD to look for a new job in a less crazy environment.

I’ve often said, to create a good plan for the future, you have to know where you currently stand. And nothing gives you a better comprehensive assessment of your current situation than looking at your organization’s past giving trends.

Analytics’ first job is to look back with the purpose of helping you look forward.

It does more than that of course. But this is where it all starts.

“GO BIG” ISN’T ALWAYS BEST

In 2013, we were chatting about how the technological movement known as “big data” was at its tipping point and it seemed that nothing was going to stop it. And… that was right. Nothing has stopped it. Since then, even large companies like ® are finding ways of using...

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Twenty Years of Knowing More

In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients. While many...

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