Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

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Jul 21, 2020

The People Behind Nonprofits: Introduction

From the Salvation Army to Habitat for Humanity, nonprofits have become household names, and for good reason. They possess the time, resources, and ability to do the work that so often falls through the cracks; feeding the hungry, housing the homeless, and fighting global warming (to name a few). In reality though, the money and resources don’t appear from thin air. The important work done by nonprofit organizations is only possible, because of committed staff, volunteers, and generous donors. 

If you’re reading this, chances are you are currently (or hope to eventually) work for a nonprofit, with a nonprofit, or are well versed in the field- so the importance of donors is evident. Simply put, they’re the reason you’re still working too. 

While donors care enough about your cause to donate, I would suggest that very few donors really grasp exactly how nonprofits function. Moreover, who exactly are the people running these nonprofits? After all, they are the ones taking donors’ money and (hopefully) doing some good with it. 

Analytical One’s objective is to leverage the data that nonprofit organizations collect from donors so that the organizations can optimize their fundraising performance. We seek to provide a spotlight into the inner workings of nonprofits by speaking with executive directors, nonprofit fundraising experts, and industry specialists to bridge the gap between those who are doing the work and those funding the work. They discuss everything from the personal, educational and career choices that led them to nonprofit work, to the surprises they’ve encountered along the way.

Whether you’re interested in working with a nonprofit or just want to learn more about the industry, perhaps this blog will provide some context and insight into nonprofit work and the people behind it. 

Micro-Sustainers to Lapsed Donors

Each fall, we here at Analytical Ones survey the trends in fundraising and come up with testing ideas for your fall campaigns. Last year, we recommended testing first class postage, to avoid the USPS’s SOP of delivering all nonprofit postage appeals on the same day....

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Part VII: How Analytical Ones Will be Using AI

Over the past couple of weeks, I have written about some potential effects that AI will have on the nonprofit sector. Today, I’m going to end this series on how we as a company intend to use AI. There’s no doubt there is a certain “wow-factor” using AI. It’s like Star...

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Part VI: The Environmental Impact of AI

Up to this point in our AI blog series, I have been discussing (some might say ragging on) the practical implementational challenges of AI in the nonprofit sector. In today’s blog, I’m shifting the focus on a more global issue: Is using AI environmentally sustainable?...

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