Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

The Power of a Major Donor Model

ANAO_MajorDonorValueProgram Think about this and see if it doesn’t convince you of the value of a major donor model to identify prospects on your donor database. These are actual numbers from one of our clients.

What are the odds of any donor reaching major donor status?
- About 1 in 1500
What are the odds of a donor with a net worth of $1 million becoming a major donor?
- About 1 in 900
What are the odds of a donor whose first gift is $100 or more becoming a major donor?
- About 1 in 400
What are the odds of a donor with an Analytical One’s top major donor prospect score becoming a major donor?
- About 1 in 4

Any questions?

Echoes of the Dot-Com Bust

by Bill Jacobs | Dec 6, 2025

I asked the AI Microsoft’s AI tool Copilot to tell me about the dot.com bust of 25 years ago. If you are old enough to remember, the dot.com bust came right off the heels of the Y2K computer fears, the September 11 terrorist attacks and anthrax in snail-mail...

Micro-Sustainers to Lapsed Donors

by Bill Jacobs | Jul 29, 2025

Each fall, we here at Analytical Ones survey the trends in fundraising and come up with testing ideas for your fall campaigns. Last year, we recommended testing first class postage, to avoid the USPS’s SOP of delivering all nonprofit postage appeals on the same day....

Part VII: How Analytical Ones Will be Using AI

by Bill Jacobs | Jul 16, 2025

Over the past couple of weeks, I have written about some potential effects that AI will have on the nonprofit sector. Today, I’m going to end this series on how we as a company intend to use AI. There’s no doubt there is a certain “wow-factor” using AI. It’s like Star...