Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

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Aug 23, 2021

Twenty Years of Knowing More

In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients.

While many of the tools we have created and used to provide top-shelf fundraising analyses and strategic counsel have changed over the years, our motivation for doing this work has not changed: Everyone at Analytical Ones has dedicated their careers to making the world a better place by helping non-profit organizations serve their communities and understand their donors.

And while we may not be on the fundraising front lines like our clients, we are providing critical information to drive strategies that help organizations raise more money – because money is the fuel that gets the non-profit mission accomplished. Recently our analytics helped a client discover a major hole in their program – their retention rate was very poor. We helped them strategically redirect their budget from acquisition towards improved donor stewardship for the upcoming fiscal year to optimize their fundraising. Utilizing donor data to advise our clients on how to achieve their fundraising goals is our mission.

All of us at Analytical Ones are proud of the role we play in your organization’s success. And we are genuinely excited to begin our third decade of serving the nonprofit sector.

To everyone who has shared this journey with us over the past 20 years, I say thank you.

– Bill Jacobs, Founder, Analytical Ones

Micro-Sustainers to Lapsed Donors

Each fall, we here at Analytical Ones survey the trends in fundraising and come up with testing ideas for your fall campaigns. Last year, we recommended testing first class postage, to avoid the USPS’s SOP of delivering all nonprofit postage appeals on the same day....

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Part VII: How Analytical Ones Will be Using AI

Over the past couple of weeks, I have written about some potential effects that AI will have on the nonprofit sector. Today, I’m going to end this series on how we as a company intend to use AI. There’s no doubt there is a certain “wow-factor” using AI. It’s like Star...

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Part VI: The Environmental Impact of AI

Up to this point in our AI blog series, I have been discussing (some might say ragging on) the practical implementational challenges of AI in the nonprofit sector. In today’s blog, I’m shifting the focus on a more global issue: Is using AI environmentally sustainable?...

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