Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Aug 23, 2021

Twenty Years of Knowing More

In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients.

While many of the tools we have created and used to provide top-shelf fundraising analyses and strategic counsel have changed over the years, our motivation for doing this work has not changed: Everyone at Analytical Ones has dedicated their careers to making the world a better place by helping non-profit organizations serve their communities and understand their donors.

And while we may not be on the fundraising front lines like our clients, we are providing critical information to drive strategies that help organizations raise more money – because money is the fuel that gets the non-profit mission accomplished. Recently our analytics helped a client discover a major hole in their program – their retention rate was very poor. We helped them strategically redirect their budget from acquisition towards improved donor stewardship for the upcoming fiscal year to optimize their fundraising. Utilizing donor data to advise our clients on how to achieve their fundraising goals is our mission.

All of us at Analytical Ones are proud of the role we play in your organization’s success. And we are genuinely excited to begin our third decade of serving the nonprofit sector.

To everyone who has shared this journey with us over the past 20 years, I say thank you.

– Bill Jacobs, Founder, Analytical Ones

A1S Selection for the Win! (again)

      Do you worry that you overmail your donors? YES If you could save those production and postage pennies, would you divert them to other relationship-building outreach? YES But how do you know which donors to mail and not to mail in a given...

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Talent & Teamwork

Congratulations to Sepp Kuss, the first American to win a cycling grand tour in 10 years. Sepp (in the middle of the photo) won the 3-week bicycle race La Vuelta a España due to his incredible talent of riding uphill really fast and the help of his Jumbo Visma...

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Why Lifecycle Metrics are So Important

The donor database file audit that Analytical Ones prepares for its clients is called the Strategic Growth Analysis (SGA). One of the keys to the SGA is that we look at many metrics by donor lifecycle. We do this because file composition – or the proportion of donors...

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