Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

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Aug 23, 2021

Twenty Years of Knowing More

In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients.

While many of the tools we have created and used to provide top-shelf fundraising analyses and strategic counsel have changed over the years, our motivation for doing this work has not changed: Everyone at Analytical Ones has dedicated their careers to making the world a better place by helping non-profit organizations serve their communities and understand their donors.

And while we may not be on the fundraising front lines like our clients, we are providing critical information to drive strategies that help organizations raise more money – because money is the fuel that gets the non-profit mission accomplished. Recently our analytics helped a client discover a major hole in their program – their retention rate was very poor. We helped them strategically redirect their budget from acquisition towards improved donor stewardship for the upcoming fiscal year to optimize their fundraising. Utilizing donor data to advise our clients on how to achieve their fundraising goals is our mission.

All of us at Analytical Ones are proud of the role we play in your organization’s success. And we are genuinely excited to begin our third decade of serving the nonprofit sector.

To everyone who has shared this journey with us over the past 20 years, I say thank you.

– Bill Jacobs, Founder, Analytical Ones

Test First Class Postage this Fall

One of the disturbing USPS trends – other than raising the cost of postage every year – is the bulk delivery of appeal letters with nonprofit postage. Over the past year, when I check my mailbox for the appeal letters I’m seeded on, I have noticed that I receive all...

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Top 5 Mistakes: #1 Stopping New Donor Acquisition

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

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Top Mistakes: #2 Not Mailing Major Donors

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

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