Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

What I Learned in Spain

Many of you know that I had a bad accident while on vacation in Spain this Spring. I was in Madrid for 10-weeks recuperating from double-knee surgery. I returned in late June and am back to work now.

First, thank you for all your good-wishes and prayers during my recovery. I’m continuing physical therapy and have started walking on my own. I’m very grateful for all those who have helped me on my way.

I posted this list of what I learned while flat on my back, and a few people suggested that I share it here as well. So, for what it is worth:

Micro-Sustainers to Lapsed Donors

by Bill Jacobs | Jul 29, 2025

Each fall, we here at Analytical Ones survey the trends in fundraising and come up with testing ideas for your fall campaigns. Last year, we recommended testing first class postage, to avoid the USPS’s SOP of delivering all nonprofit postage appeals on the same day....

Part VII: How Analytical Ones Will be Using AI

by Bill Jacobs | Jul 16, 2025

Over the past couple of weeks, I have written about some potential effects that AI will have on the nonprofit sector. Today, I’m going to end this series on how we as a company intend to use AI. There’s no doubt there is a certain “wow-factor” using AI. It’s like Star...

Part VI: The Environmental Impact of AI

by Bill Jacobs | Jul 14, 2025

Up to this point in our AI blog series, I have been discussing (some might say ragging on) the practical implementational challenges of AI in the nonprofit sector. In today’s blog, I’m shifting the focus on a more global issue: Is using AI environmentally sustainable?...