Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Jul 28, 2023

What I Learned in Spain

Many of you know that I had a bad accident while on vacation in Spain this Spring. I was in Madrid for 10-weeks recuperating from double-knee surgery. I returned in late June and am back to work now.

First, thank you for all your good-wishes and prayers during my recovery. I’m continuing physical therapy and have started walking on my own. I’m very grateful for all those who have helped me on my way.

I posted this list of what I learned while flat on my back, and a few people suggested that I share it here as well. So, for what it is worth:

A1S Selection for the Win! (again)

      Do you worry that you overmail your donors? YES If you could save those production and postage pennies, would you divert them to other relationship-building outreach? YES But how do you know which donors to mail and not to mail in a given...

read more

Talent & Teamwork

Congratulations to Sepp Kuss, the first American to win a cycling grand tour in 10 years. Sepp (in the middle of the photo) won the 3-week bicycle race La Vuelta a España due to his incredible talent of riding uphill really fast and the help of his Jumbo Visma...

read more

Why Lifecycle Metrics are So Important

The donor database file audit that Analytical Ones prepares for its clients is called the Strategic Growth Analysis (SGA). One of the keys to the SGA is that we look at many metrics by donor lifecycle. We do this because file composition – or the proportion of donors...

read more


© 2020 Analytical Ones