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Jul 28, 2023

What I Learned in Spain

Many of you know that I had a bad accident while on vacation in Spain this Spring. I was in Madrid for 10-weeks recuperating from double-knee surgery. I returned in late June and am back to work now.

First, thank you for all your good-wishes and prayers during my recovery. I’m continuing physical therapy and have started walking on my own. I’m very grateful for all those who have helped me on my way.

I posted this list of what I learned while flat on my back, and a few people suggested that I share it here as well. So, for what it is worth:

Top 5 Mistakes: #3 Chasing Younger Donors

If I had to guess, the median age of the donors on your database is between 65 and 70-years old, and the median age of a new donor is probably between 60-65 years old. When organizations hear this, they worry that their donor database is going to “eternally lapse”...

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Top 5 Mistakes: #4 Legacy “No-Mail” Flags

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

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Top 5 Mistakes: #5 CRM Expectations

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

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