State by State Comparison of Pre and Post-Recession Charitable Giving

State by State Comparison of Pre and Post-Recession Charitable Giving

There has been a lot of discussion during the Great Recession and in its wake about how it has effected charitable giving in the United States.  Analytical Ones has just refreshed the IRS data we use in our Share of Wallet analyses and has taken this opportunity to look at how giving has changed at a state by state level. Below is a map of the continental US that displays the change in annual charitable giving between 2008 and 2011. The data comes directly from the IRS and is based on deductions taken on federal income tax returns. It appears the Southwest was hit the worst with Nevada, Arizona and New Mexico all with residents giving less overall in 2011 than in 2008. 7 other states also experienced a net decrease in giving (AK,LA,DE,OK,SC,HI,WY). In contrast, the Northern Plains was an area of significant growth with a cluster of 4 states (ND,SD,NE,IA) all increasing over 10%. The typical state nationwide had somewhere less than 10% growth in annual giving. Massachusetts is the only other state with more than 10% growth. However, giving in Washington D.C. also increased 13%. Below are the values by state alphabetically. If you would like to see the changes in a more specific market (County, City or Zip Code) reach out to us and we would be happy to help. State Change AK -9% AL 1% AR 4% AZ -4% CA 4% CO 4% CT 2% DC 12% DE -2% FL 2% GA 5% HI -1% IA 11% ID 3% IL 3% IN 4% KS 6% KY 3% LA -3% MA 12% MD 5% ME...
Five Key Insights From The Peer-to-Peer Fundraising Conference

Five Key Insights From The Peer-to-Peer Fundraising Conference

A few weeks ago I attended the annual Run, Walk, Ride fundraising conference in Atlanta hosted by the Peer-To-Peer Professional Forum. Like most conferences, the goal is to come away with an understanding of what is working in the industry so that we can apply best practices to our own fundraising programs. So, in case you missed the conference, I am going to share my five insights with you because here at Analytical Ones, we believe the more you know, the more you can shine in your fundraising position. Five key insights: Focus on the participant event experience rather than the process. For example, do your participants have to wait in line for 20 minutes to use the restroom? Can you spend a few hundred extra dollars to provide more restrooms therefore making the participant experience better?  Segment your communication to your participants and fundraisers based on their motivation. Donor/participant motivation varies from organization to organization. For some disease related nonprofits, segmentation by survivor or non-survivor can work. Others may find that peer-to-peer fundraising participants are motivated by incentives and should be communicated to in such a way. You need to find what motivates your donors/participants, it may not always be what you think. Data, data, data. Event fundraisers are collecting data on their participants but are struggling to piece it all together and develop strategy based on this data. (Good news is that is where Analytical Ones comes in. We make sense of your data and provide you with actionable insights for how to grow your fundraising program.) According to the 2013 Peer-to-Peer Fundraising Top 30 survey results...
Optimizing the Demise (Part 5)

Optimizing the Demise (Part 5)

This may be the final post in our five part series of how to Optimize the Demise, but it’s not our final suggestion for improving your fundraising program.  Be sure to subscribe to our feeds or sign up for our email news to receive more actionable insights. And if you missed part 4 of the series, click here. Use telemarketing to convert low value (annual values of under $100) Boomers (age 68 and younger) to EFT based micro-sustainers. (This doesn’t work well with your older donors.) This is a great way to improve retention and decrease future cultivation costs. This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing....
Optimizing the Demise (Part 4)

Optimizing the Demise (Part 4)

Here’s suggestion number 4 on how to optimize the demise…(and if you missed the last 3 suggestions, click here to read more.) Use telemarketing more. I think the biggest indicator that direct mail is in trouble is that organizations that have always considered TM evil are now starting to embrace it. That’s because it still works. This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big...
Optimizing the Demise (Part 3)

Optimizing the Demise (Part 3)

In our continuing series on how to Optimize the Demise, here is an idea to encourage online giving: Mail inexpensive postcards to donors (particularly ones who have a history of giving online or by bank check) with a simple message: Thanks for your past gifts to us online. Just a reminder that together we can still help people in need. So go online and make your gift today. This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing. And if you missed, the first two blog posts in this series, click here to read Part 1 and Part...