Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

Optimizing the Demise (Part 5)

This may be the final post in our five part series of how to Optimize the Demise, but it’s not our final suggestion for improving your fundraising program. Be sure to subscribe to our feeds or sign up for our email news to receive more actionable insights.

And if you missed part 4 of the series, click here.

Use telemarketing to convert low value (annual values of under $100) Boomers (age 68 and younger) to EFT based micro-sustainers. (This doesn’t work well with your older donors.) This is a great way to improve retention and decrease future cultivation costs.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

One More Gift from Sustainers

by Bill Jacobs | Mar 1, 2024

I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...

Early Returns

by Bill Jacobs | Feb 21, 2024

We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...

How Fundraising Will Evolve

by Bill Jacobs | Feb 13, 2024

In honor of International Data Week, I’m sharing how the future of fundraising will evolve. Many people are concerned about fundraising (I’m not btw). For nearly two decades, the “experts” have been predicting the death of direct mail fundraising. Eventually, the...