Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

Optimizing the Demise (Part 5)

This may be the final post in our five part series of how to Optimize the Demise, but it’s not our final suggestion for improving your fundraising program. Be sure to subscribe to our feeds or sign up for our email news to receive more actionable insights.

And if you missed part 4 of the series, click here.

Use telemarketing to convert low value (annual values of under $100) Boomers (age 68 and younger) to EFT based micro-sustainers. (This doesn’t work well with your older donors.) This is a great way to improve retention and decrease future cultivation costs.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

It’s not just the information that’s important; it’s how you present it

by Bill Jacobs | Sep 12, 2021

There is so much information out there. And that’s a problem. It’s a problem because many of us spend more time looking for relevant information than we do acting on information. And that is a losing proposition. I’m a firm believer that the best information is the...

“GO BIG” ISN’T ALWAYS BEST

by Bill Jacobs | Sep 12, 2021

In 2013, we were chatting about how the technological movement known as “big data” was at its tipping point and it seemed that nothing was going to stop it. And… that was right. Nothing has stopped it. Since then, even large companies like ® are finding ways of using...

Twenty Years of Knowing More

by Bill Jacobs | Aug 23, 2021

In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients. While many...