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Mar 10, 2014

Optimizing the Demise (Part 5)

Boomers - People of Different Races and Older Age

This may be the final post in our five part series of how to Optimize the Demise, but it’s not our final suggestion for improving your fundraising program.  Be sure to subscribe to our feeds or sign up for our email news to receive more actionable insights.

And if you missed part 4 of the series, click here.

  • Use telemarketing to convert low value (annual values of under $100) Boomers (age 68 and younger) to EFT based micro-sustainers. (This doesn’t work well with your older donors.) This is a great way to improve retention and decrease future cultivation costs.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

 

The Regression to the Mean has Begun

A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...

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December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://www.analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

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Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

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