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Jul 31, 2018

Planned Giving – Lowering the Bar

As I mentioned in my last blog, we recently did a large sample national survey of donors in the United States. We asked a wide variety of questions and we will be blogging about some of their answers over the next few weeks. This is our second blog on planned gifts.

Check out this graph:

Not surprisingly, the higher the annual income of the donor, the higher the probability they have already included a charity in their estate plan (blue bar).

But what’s surprising is that the biggest opportunity for winning new estate gifts (orange bars) are from donors in the $75,000-$250,000 annual income group.

Usually, most charities go after their most wealthy donors when prioritizing estate gifts prospects. Our survey data shows that if we lower the income bar we will close more estate gifts.

Part V: Why Algorithm Bias Matters

First, what is algorithm bias? Algorithmic bias happens when the data, assumptions, or methodology that drive an algorithm lead to discriminatory responses. It can result in several ways, including racial, gender, socioeconomic, or geographical biases. Algorithms are...

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Part IV: The Complexities of Implementation

This is our fourth blog on some things the nonprofit community should be thinking about regarding Artificial Intelligence (AI). Adopting new technologies is rarely straight forward. For example, remember your last CRM upgrade? How did that go? If you are like most...

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