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Analytical Ones uses market research and data analytics to help nonprofits win new donors, lift the performance of current donors and keep active donors longer

Whether you’re a nonprofit or and agency serving nonprofits Analytical Ones can enhance your market research and analytics capabilities with the following services.

Data Analytics

A deep dive into your donor data to find areas of opportunity and predict your future fundraising performance

Market Research

Focus groups, in-depth interviews and online surveys to gain insights from your current and prospective donors

Data Modeling

Mid and major donor modeling services to help target donors most likely to upgrade their giving to your organization

One-on-One Consultation

We don’t simply provide reports, we provide expert strategy to improve your fundraising
Guid to Fundraising Metrics

Analytical Ones E-book

Guide to Fundraising Metrics

If you are new to fundraising, or just looking for a refresher, Analytical Ones Guide to Fundraising Metrics will give you a quick understanding of the type of metrics you should be tracking to manage a successful fundraising program. Our goal is to give you a summary of the top metrics we believe you should be paying attention to, why they are important to measure, and how to measure them.

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Latest From The Blog:

Response Rate Testing and Statistical Significance

What is ‘Statistical Significance’
Statistical significance means that a result from testing or experimenting is not likely to occur randomly or by chance, but is instead likely to be attributable to a specific cause. Read more to learn how to measure statistical significance in your direct mail testing.

Sustainer Donor Value

If donors join the sustainer program, that’s an additional $260 over five years for every donor that joins the monthly giving program.