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Analytical Ones uses market research and data analytics to help nonprofits

win new donors, lift the performance of current donors and keep active donors longer

Whether you’re a nonprofit or an agency serving nonprofits Analytical Ones can enhance your market research and analytics capabilities with the following services:

Data Analytics

A deep dive into your donor data to find areas of opportunity and predict your future fundraising performance

Donor Segmentation

Donor and prospect segmentation, plan building, file scoring and strategy for smart cultivation.

Market Research

Focus groups, in-depth interviews and online surveys to gain insights from your current and prospective donors

One-on-One Consultation

We don’t simply provide reports, we provide expert strategy to improve your fundraising
Guid to Fundraising Metrics

Analytical Ones E-book

Guide to Fundraising Metrics

If you are new to fundraising, or just looking for a refresher, Analytical Ones Guide to Fundraising Metrics will give you a quick understanding of the type of metrics you should be tracking to manage a successful fundraising program. Our goal is to give you a summary of the top metrics we believe you should be paying attention to, why they are important to measure, and how to measure them.

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Latest From The Blog:

A Cautionary Tale of Stopping New Donor Acquisition

As I’ve shared before, one of our most common analyses, sadly, is projecting what happens to a donor file’s active counts if an organization decides to discontinue new donor acquisition – after all, new donor acquisition is just too expensive. Well, today’s graph is not a projection . . . but a real-life example of what happens to donor file when an organization stops acquiring new donors for just two years. Figure 1: Active Donor Counts Not sure I need to say anything else. What a total unmitigated disaster. In just two years of not acquiring new donors, this organization’s active donor counts were cut in half. This organization now faces the dim prospect of having to invest more in new donor acquisition over the next several years just to get back to where they were in FY17. So unnecessary. If you (or your client) is considering such a decision, please, please, show them this...

Fall Forecast

Not to be a Negative Nelly, but do y’all remember last December? Last December we had the triple-downer of: a sharp stock market decline;a government shutdown; andgeneral political divisiveness. The net effect was one of the poorest performing fundraising Decembers of the past decade. If you’ve read the news lately, among the headlines are topics such as: stock market nervousness over the China trade-war (and September/October historically tends to be a common month for crashes);concern of a government shutdown on September 30 over the Administration’s plan to cutoff of international aid; andgeneral political divisiveness. In times of economic uncertainty, donors are hesitant to add new organizations to their giving portfolios. This could mean a rough acquisition season. However, your most loyal donors tend to step up their giving during adverse economic environments. Hopefully I’m wrong and we’ll have a stellar fall acquisition season where the money just rolls in. But on the chance that my concerns are justified, it might be good to start planning for a CYE telemarketing campaign to your best donors to fill the potential gap. I know a lot of organizations (more correctly, their BODs) hate TM. But may I suggest one piece of advice: get over it. TM works. And in economic adverse times, your organization needs to utilize all the tools available to secure the funds you need to fulfill your...

O.I. = Success

In a blog last month, I challenged you peruse the A.I. articles in your LinkedIn account, and I predicted that the articles would fall into two categories: A.I. will save us!A.I. will doom us! Anyone who has read my blogs knows that I tend to Andy Rooney like on new technologies. I think it comes with age. During my career I have heard so many promises of how technologies will make our lives better, only to experience the disappointment of experiencing no improvement. Or in some cases, the horror of a new technology leaving us worse off. But here’s the thing, A.I. will rely on your organization’s O.I. (Organic Intelligence). Without the O.I., you will not be able to leverage the A.I. And really, you don’t need to be chasing A.I. yet. There is plenty of low-hanging fruit harnessing the data you already have on your database. That is, if you get your organization’s O.I. right. Start...