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Analytical Ones uses market research and data analytics to help nonprofits win new donors, lift the performance of current donors and keep active donors longer

Whether you’re a nonprofit or and agency serving nonprofits Analytical Ones can enhance your market research and analytics capabilities with the following services.

Data Analytics

A deep dive into your donor data to find areas of opportunity and predict your future fundraising performance

Market Research

Focus groups, in-depth interviews and online surveys to gain insights from your current and prospective donors

Data Modeling

Mid and major donor modeling services to help target donors most likely to upgrade their giving to your organization

One-on-One Consultation

We don’t simply provide reports, we provide expert strategy to improve your fundraising
Guid to Fundraising Metrics

Analytical Ones E-book

Guide to Fundraising Metrics

If you are new to fundraising, or just looking for a refresher, Analytical Ones Guide to Fundraising Metrics will give you a quick understanding of the type of metrics you should be tracking to manage a successful fundraising program. Our goal is to give you a summary of the top metrics we believe you should be paying attention to, why they are important to measure, and how to measure them.

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Latest From The Blog:

A Question to my P2P Peeps

Not surprisingly, one of our favorite quotes at Analytical Ones is from Peter Drucker: “If you can’t measure it, you can’t improve it.” Most people in direct response fundraising agree. Perhaps that’s why the fundraising field is filled with metric hungry professionals – everyone wants to learn how to improve their programs and raise more money. Really, this drive for improving fundraising performance is why we are in business. But there is one fundraising category that seems not to be as metric hungry. And those are our friends who manage Peer-to-Peer fundraising events. While I have some hypotheses, I’m not exactly sure why this is the case. So, if you work in the P2P space, I’d love for you to review my hypotheses and tell me if these are all wrong. And, if they are, share your thoughts to explain this phenomenon. Hypothesis #1: Boards of Directors view P2P events as more about building the brand of the nonprofit and less about fundraising – so the focus is on executing a memorable event rather than a profitable event. Hypothesis #2: P2P events demand so many long hours of preparation that once it’s done, the staff really don’t have time to evaluate it. The focus is on starting preparation for the next event. Hypothesis #3: By nature, P2P staff are more qualitative than quantitative. They aren’t driven by the numbers like their direct response fundraiser counterparts. Hypothesis #4: P2P events just don’t budget for analytics – so they never can afford them. Ok P2P people, tell me I’m...