We provide actionable insights in order to help you define and reach your marketing objectives and fundraising goals.
If you want to interpret and predict donor behavior and develop an action plan to improve fundraising performance, you have come to the right place.
We are analysts, researchers, marketers and fundraisers. We have walked a mile in your shoes and we understand the challenges you face.
We provide actionable insights to nonprofit organizations and the companies that partner with nonprofits. Our analysts review your data ... Continue Reading »
The May 20th edition of Time Magazine ran a very interesting article on the Millennial Generation. In summary, they think different. And though they rate high on the narcissism scales, they are quite clever and overall nicer than us Boomers. I’ve worked at or with many of the agencies in the nonprofit space over the years. [...]
Is your organization stuck in the status quo? No longer growing or moving forward? We recommend 720 Breakthrough, an exclusive service ... Continue Reading »
I am preparing for a speaking engagement later this month that covers the use of donor data to drive strategic decisions and I decided to lead the session off by asking participants if they knew the answers to 5 key performance metric questions. Here’s a sneak peak at those 5 questions: Do you know your [...]
If you live in the Denver area, join us on May 21 at the Tech4Good Forum on Fundraising Data. Analytical Ones partner, Lynn Howes, will be presenting ... Continue Reading »
Word clouds have become a popular tool for efficient top-line qualitative analysis. Sometimes they are a little too easy. From time to time, especially around election season, I notice word clouds that have been published by major news sources that look more like children’s art projects than serious analyses. I can’t help but cringe because [...]
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