Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Feb 11, 2019

A Question to my P2P Peeps

Not surprisingly, one of our favorite quotes at Analytical Ones is from Peter Drucker: “If you can’t measure it, you can’t improve it.”

Most people in direct response fundraising agree. Perhaps that’s why the fundraising field is filled with metric hungry professionals – everyone wants to learn how to improve their programs and raise more money. Really, this drive for improving fundraising performance is why we are in business.

But there is one fundraising category that seems not to be as metric hungry. And those are our friends who manage Peer-to-Peer fundraising events. While I have some hypotheses, I’m not exactly sure why this is the case.

So, if you work in the P2P space, I’d love for you to review my hypotheses and tell me if these are all wrong. And, if they are, share your thoughts to explain this phenomenon.

  • Hypothesis #1: Boards of Directors view P2P events as more about building the brand of the nonprofit and less about fundraising – so the focus is on executing a memorable event rather than a profitable event.
  • Hypothesis #2: P2P events demand so many long hours of preparation that once it’s done, the staff really don’t have time to evaluate it. The focus is on starting preparation for the next event.
  • Hypothesis #3: By nature, P2P staff are more qualitative than quantitative. They aren’t driven by the numbers like their direct response fundraiser counterparts.
  • Hypothesis #4: P2P events just don’t budget for analytics – so they never can afford them.

Ok P2P people, tell me I’m wrong.

“GO BIG” ISN’T ALWAYS BEST

In 2013, we were chatting about how the technological movement known as “big data” was at its tipping point and it seemed that nothing was going to stop it. And… that was right. Nothing has stopped it. Since then, even large companies like ® are finding ways of using...

read more

Twenty Years of Knowing More

In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients. While many...

read more

ARCHIVES

© 2021 Analytical Ones