Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Sep 28, 2023

A1S Selection for the Win! (again)




Do you worry that you overmail your donors? YES

If you could save those production and postage pennies, would you divert them to other relationship-building outreach? YES

But how do you know which donors to mail and not to mail in a given campaign? Ummmm…….


In addition to our fundraising performance reports, Analytical Ones also provides a donor selection service called A1S. Our A1S method scores each donor according to their giving history and then segments them into lifecycles. Our analysts use that information to recommend their mailing participation for the entire fiscal year. This is to identify donors for mailings and is a tool for estimating volume to budget production and postage CPMs.


A1S yields a 10-15% lift in net revenue over regular RFM donor selection. Most recently we put A1S to the test against a well-known national model. A1S once again proved its worth by outperforming the model selection in the following metrics:


    • Response Rate
    • Average Gift
    • Lower Total Cost
    • ROI
    • Net per piece mailed
    • Net Revenue

If you’re using an RFM-based donor selection method for your fundraising, it’s time to be more strategic and explore options like A1S.

Measuring Speedy Gratitude

On the first day of November, I sent out 49 small “white mail” gifts. After 3-weeks, here is what I received: Two of the gifts were returned because the address was undeliverable. Of the 47 gifts that (I think) were delivered, I have received 14 acknowledgments (30%...

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Here it is Thanksgiving week. If you are like most people in the fundraising sector, the lead-up to Thanksgiving can be a hectic period, with the most important cultivation asks either in the mail or ready to be deployed, new donor acquisition campaigns in-home, and...

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Giving Tuesday: Is it still working for you?

In the past, some of us at Analytical Ones have been a little “Grinch-y” about Giving Tuesday. Being blitzed by emails during the workday can be overwhelming. However, we won’t knock it if it’s working! In September, Classy (the online fundraising platform utilized by...

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