by Bill Jacobs | Jul 13, 2016 | Non-profit, nonprofit analytics
At Analytical Ones, we simplify all of our recommendations into three categories: Win (acquisition and reactivation); Lift (upgradation) and Keep (retention). If you study donor files, active donor counts peaked in 2008, at the cliff of the Great Recession. Though...
by Bill Jacobs | Jun 13, 2016 | Major Donors, Moves Management, Nonprofit modeling
Think about this and see if it doesn’t convince you of the value of a major donor model to identify prospects on your donor database. These are actual numbers from one of our clients. What are the odds of any donor reaching major donor status? About 1 in 1500...
by Bill Jacobs | May 17, 2016 | Analyst, Direct Mail, Online Fundraising
Google the term “dual channel donors” and you will get a plethora of websites stating the virtues of cultivating donors via multiple channels. Some of this information is all myth. We’ve recently done several analyses on dual channel donors, and here’s what we found:...
by Bill Jacobs | Jan 12, 2016 | Big Data, CRM
As we kick off 2016, I have a question for you. Let me set the context. In the past decade, we’ve witnessed many of our clients migrate from micro-computer based fundraising databases to CRM (Constituent Relationship Management) cloud-based databases. And for 10-years...
by Bill Jacobs | Dec 21, 2015 | Direct Mail, Donor Acquisition, Donor Retention
I’ll be darned. Direct mail acquisition seems to be making a comeback. OK, perhaps not to the degree of a Star Wars $250MM opening weekend comeback. But as I am reviewing recent acquisition (and reactivation of deeply lapsed donors) results, I was pleasantly surprised...
