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Optimizing the Demise (Part 3)

In our continuing series on how to Optimize the Demise, here is an idea to encourage online giving: Mail inexpensive postcards to donors (particularly ones who have a history of giving online or by bank check) with a simple message: Thanks for your past gifts to us...

Optimizing the Demise (Part 2)

Yesterday we posted the first of our five part series on Optimizing the Demise, if you missed it, click here to read.  Today we offer you the second practical idea for how to optimize the decline in your direct mail fundraising program: Stop direct mail testing – at...

Optimizing the Demise (5 part blog series)

Recently we’ve been talking a lot about unsustainable trends, the decline of direct mail and the eventual shift in fundraising that needs to happen because of it. We didnt mean to start the year off by depressing everyone about the future, so, over the next five blog...

Improving Your Fundraising Events

Running, walking and cycling fundraising events that feature participants who raise money from friends have been around longer than Al Gore and the internet. However, this is one area where nonprofits have effectively utilized online technology to advance event...

My Fall Mailbox

How full was your mailbox this fall? I received an even 51 impacts this fall from October 1 – December 31. That’s an average of 4 pieces per week. Eight (8) of these impacts were direct mail acquisition kits: Three (3) gift catalogs from Heifer Two (2) appeals from...