A Surprising Trend in Fundraising

Any of us who have studied donor behavior can tell you that your best prospect for a sustainer or monthly pledge donor is someone who has been on your file for several years and has averaged 3 or more gifts a year. And the best recruitment should be done in January....

Fundraising & String Theory

Last month at DMA-NY, the American Cancer Society presented the adverse effects on their fundraising when they pulled out of direct mail acquisition. And though they received some undeserved criticism, I for one appreciated the fact they shared their results with all...

The Age of Acquisition

This graph is beautiful. One look at the correlation between the age that a donor is acquired and their LTV is like taking that first sip of coffee in the morning. Ahhh. The r² on this relationship is over 0.85. That means that age alone accounts for 85% of the...

It was a Good Fall

This time of year, direct response analyst dig through an avalanche of fall results from our clients to see what worked, analyze what failed and forecast the rest of the fiscal year. Though most of the fall campaigns started slow, they picked up pace in late November...

The Waiting Game of December

Here it is December again. I remember being a kid and counting down the days until Christmas Day. Waiting. Being impatient. Hoping the Christmas would be all that I dreamed it could be. Being in fundraising perpetuates these feelings. Working since March on year-end...