by Bill Jacobs | Sep 30, 2014 | Direct Mail, Donor Acquisition, Donor Retention, nonprofit analytics
My last blog we talked about how we don’t have a retention problem, we have a generational communication problem. This blog is going to introduce a new retention metric that we believe is more relevant than donor retention. It’s REVENUE retention. It’s simply looking...
by Bill Jacobs | Sep 29, 2014 | Direct Mail, Donor Retention, nonprofit analytics
I can envision the comments now: “What do you mean ‘we have don’t have a retention problem?’ Our retention is plummeting faster than the NFL’s credibility as a useful nonprofit organization.” Oh I hear you. Retention, particularly among second year donors has been...
by Bill Jacobs | Sep 9, 2014 | Direct Mail, Donor Acquisition, Non-profit, nonprofit analytics
Anyone who has worked with nonprofit organizations will be familiar with this paradox. And it’s killing nonprofit organizations as we speak. A healthy donor database requires a significant investment in acquiring new donors each and every year to replace the...
by Bill Jacobs | Jul 9, 2014 | Direct Mail, Major Donors
What? I know, most of our blogs address the unsustainable trends in fundraising, particularly in the area of direct mail acquisition. However, recently I completed an analysis that was so surprising, that it might breathe some new life. The graph below shows the...
