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Nov 14, 2017

Change Your Name, Watch Revenue Drop

We recently did a Strategic Growth Analysis on a new client’s donor database. It looked awful.

The organization was rolling along and then one year, all of their metrics plummeted.

At first, we thought there must be a data issue. But when we talked with them, they happened to say, “We did change our name last year. Could that have had any effect?”

Why, yes, yes it could.

One of the great, sad, consistencies in this business is seeing good nonprofit organizations shoot themselves in the foot over and over again with poorly executed name changes.

If your organization is considering a name change, please do some research. I suggest reading our friend Jeff Brooks’ blogs on the topic. He has six:

http://www.futurefundraisingnow.com/.services/blog/6a0120a59ccea7970b0120a5f38fe5970c/search?filter.q=name+change

Hopefully, that will encourage to do some research of your own constituents so you completely understand how they are going to respond. There is a right way and a wrong way to do this. And the wrong way is very expensive.

Mentors: Phil Stolberg

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them....

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Mentors: Steven Screen

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them....

read more

Mentors: Jon Van Wyk

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them....

read more

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