Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Nov 14, 2017

Change Your Name, Watch Revenue Drop

We recently did a Strategic Growth Analysis on a new client’s donor database. It looked awful.

The organization was rolling along and then one year, all of their metrics plummeted.

At first, we thought there must be a data issue. But when we talked with them, they happened to say, “We did change our name last year. Could that have had any effect?”

Why, yes, yes it could.

One of the great, sad, consistencies in this business is seeing good nonprofit organizations shoot themselves in the foot over and over again with poorly executed name changes.

If your organization is considering a name change, please do some research. I suggest reading our friend Jeff Brooks’ blogs on the topic. He has six:

http://www.futurefundraisingnow.com/.services/blog/6a0120a59ccea7970b0120a5f38fe5970c/search?filter.q=name+change

Hopefully, that will encourage to do some research of your own constituents so you completely understand how they are going to respond. There is a right way and a wrong way to do this. And the wrong way is very expensive.

The Regression to the Mean has Begun

A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...

read more

December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://www.analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

read more

Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

read more

ARCHIVES

© 2021 Analytical Ones