Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Nov 21, 2017

Gratefulness

Thanksgiving is by far my favorite holiday.

Perhaps it’s because it’s the least commercialized holiday. It’s really a throwback day. It’s countercultural now. Sitting around with those you love (OK, and Uncle Dick too) and taking the whole day just to be together.

Perhaps it’s because of the food. I love a turkey dinner with all the fixings.

But I think mostly I love Thanksgiving because of the whole idea of concentrating on what we have rather than concentrating on what we don’t have.

Most of us reading this on the internet have a lot. When you think about it, we have more than most generations could have ever dreamed of. But most of the time, many of us – me included – focus on what we don’t have. It’s an irritating human disease to always feel wanting, even when we are in the midst of a banquet.

Don’t get me wrong. Sure, there’s a lot I’d like to see changed in the world.

But for one day, let’s enjoy the blessings that we have.

And, let our gratitude enable us to be generous this season to those less fortunate.

Happy Thanksgiving everyone.

The Regression to the Mean has Begun

A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...

read more

December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://www.analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

read more

Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

read more

ARCHIVES

© 2021 Analytical Ones