Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Nov 21, 2017

Gratefulness

Thanksgiving is by far my favorite holiday.

Perhaps it’s because it’s the least commercialized holiday. It’s really a throwback day. It’s countercultural now. Sitting around with those you love (OK, and Uncle Dick too) and taking the whole day just to be together.

Perhaps it’s because of the food. I love a turkey dinner with all the fixings.

But I think mostly I love Thanksgiving because of the whole idea of concentrating on what we have rather than concentrating on what we don’t have.

Most of us reading this on the internet have a lot. When you think about it, we have more than most generations could have ever dreamed of. But most of the time, many of us – me included – focus on what we don’t have. It’s an irritating human disease to always feel wanting, even when we are in the midst of a banquet.

Don’t get me wrong. Sure, there’s a lot I’d like to see changed in the world.

But for one day, let’s enjoy the blessings that we have.

And, let our gratitude enable us to be generous this season to those less fortunate.

Happy Thanksgiving everyone.

One More Gift from Sustainers

I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...

read more

Early Returns

We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...

read more

How Fundraising Will Evolve

In honor of International Data Week, I’m sharing how the future of fundraising will evolve. Many people are concerned about fundraising (I’m not btw). For nearly two decades, the “experts” have been predicting the death of direct mail fundraising. Eventually, the...

read more

ARCHIVES

© 2020 Analytical Ones