Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

May 20, 2019

Mission Impossible

I recently visited with the Executive Director of a small nonprofit whose mission is mostly carried out by volunteers. And boy, was I impressed with all that they accomplish with such a lean staff.

But I also wondered how much more they could do if they had just a little more budget to afford a few more paid staff. As any ED of a small nonprofit knows all too well, they end up diverting a lot of time on the important things that need attention today, rather than focusing on the big picture things that could take the organization to the next level.

It leaves me conflicted honestly.

On the one hand, this nonprofit organization is doing so many things right. It’s engaging its community of supporters, delivering on its mission and having a big impact on a small group of people. But on the other hand, because of its dependence on volunteers, it can’t scale its services to generate an impact on a bigger group of people. And to do that, the organization will have to change.

But is bigger always better?

Top 5 Mistakes: #3 Chasing Younger Donors

If I had to guess, the median age of the donors on your database is between 65 and 70-years old, and the median age of a new donor is probably between 60-65 years old. When organizations hear this, they worry that their donor database is going to “eternally lapse”...

read more

Top 5 Mistakes: #4 Legacy “No-Mail” Flags

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

read more

Top 5 Mistakes: #5 CRM Expectations

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

read more

ARCHIVES

© 2020 Analytical Ones