Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Jan 3, 2020

My Fall In-Box

I don’t know about you, but I received far fewer direct mail appeals this fall (between October 1st and December 31st.) Last year, I received an even 50 direct mail appeals. This year, I received only 30. That’s a 40% decrease in volume, which is significant.

During the last week of the year, I received 99 e-mail appeals (this is the first year I have tracked this metric). Half of those came on the final two days of the year.

Here is a recap of the direct mail I received this year, and the insights I noted:

  • Of the 30 pieces of direct mail, 15 mailings were appeals from 8 organizations I have previously supported, while 15 pieces were new donor acquisition kits from 11 organizations.
  • Once again, I received the most pieces from The Salvation Army (7) – though four of the mailings were duplicates. I have supported The Army in two different Divisions, both of which sent me identical appeals. I contacted one Division about this issue last year, but the message must not have reached the right people.
  • World Vision and World Wild Life Found sent me the two catalogs I received
  • I did not receive any newsletters.
  • For acquisition, I received three premium packages. One was from St. Jude with address labels and a notepad, and I received two handbags from Doctors Without Borders.

My team and I are looking forward to analyzing all the end of year data these fall appeals have generated. We’re looking forward to seeing your data, too.

The Regression to the Mean has Begun

A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...

read more

December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://www.analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

read more

Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

read more

ARCHIVES

© 2021 Analytical Ones