by Bill Jacobs | Jul 9, 2024 | Direct Mail, Donor Retention, Non-profit, Nonprofits
This post co-authored by me and long-time friend and former colleague, Jeff Brooks, the most vigilant blogger in fundraising I know. One of most counterintuitive truths about fundraising is this: The more recently a donor gave, the more likely they are to give now....
by Bill Jacobs | Jun 3, 2024 | Direct Mail, Nonprofits, Uncategorized
Postage rates and problematic delivery are making me rethink how fundraising might need to adapt moving forward. In 2024, First Class postage is a whopping 73 cents (who knew when those “forever” stamps don’t put the amount on them?) and nonprofit postage is between...
by Bill Jacobs | Nov 7, 2018 | Direct Mail
Here we are again in the midst of the big fundraising season. As I type, nonprofit organizations’ direct mail packages are landing in our mailboxes – with dances of response rates dancing in their heads. This is always an anxiety filled time. Usually, election cycles...
