by Bill Jacobs | Jul 7, 2025 | Non-profit, nonprofit analytics
In my last blog, First-half of 2025 Trends in Fundraising, I discussed the fundraising trend of fewer donors on file, but those that remain giving more. Since the pandemic, we have seen a greater proportion of an organization’s revenue come from major donors. To...
by Bill Jacobs | Jan 29, 2019 | Direct Mail, Uncategorized
I’m taking a different approach in today’s blog to discuss a problem I continue to run into when I am working with clients. And that is testing whether the response rates in a direct mail test are meaningful. Now response rates are relatively uncomplicated to test....
by Bill Jacobs | Feb 5, 2018 | Donor Acquisition, Non-profit marketing
Many people that work in the numbers business, including us, have been saying for a while now that the stock market is overcooked, and a big correction is inevitable – so the major dive in the Dow Jones yesterday was not a huge surprise. No matter where we end...
