by Bill Jacobs | Jan 11, 2019 | Direct Mail
Like many of you, my mailbox is stuffed with nonprofit appeals between October 1st and December 31st. Here is a recap of the direct mail I received this year, and the insights I noted: • I received an even 50 pieces of direct mail. Thirty-five pieces were appeals from...
by Bill Jacobs | Jan 9, 2019 | analytics, Market Research
Last week, Analytical Ones completed its survey of fundraising professionals to gain insights on trends for 2019. Overall, the outlook among fundraising professionals is mixed. As many expect a good year as those who are forecasting it will not be a good year. As one...
by Bill Jacobs | May 15, 2018 | Non-profit
Our last blog (here) generated quite a few comments – though because of the sensitivity of the topic, most comments came directly to me rather than being posted publicly on our blog’s website. Thanks to all for sharing their thoughts. I’ve boiled down the comments...
by Bill Jacobs | Dec 11, 2017 | Non-profit marketing
Recently, Forbes published an article called “Top 5 Trends for Marketers and Entrepreneurs In 2018.” I find these trends to be very encouraging for nonprofits. The market is moving towards nonprofits, and – for a change – the nonprofit industry is well-positioned to...
