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Apr 1, 2019

The 101 Biggest Mistakes Nonprofits Make

Andrew Olsen has done our whole vertical a service by compiling a list of the most common mistakes that nonprofits make. Whether you are new to the nonprofit world, or have been involved for decades, there is something for everyone to learn in Olsen’s new book.

My personal favorite is Mistake #75: Asking at the Wrong Time. Nonprofits now have access to sophisticated algorithms that can really help them know when they should and when they shouldn’t be asking their donors. It’s a mistake to continue to rely on antiquated RFM modeling to choose when your organization should be communicating.

Do yourself a favor and order a copy. It’s like giving yourself an instant MBA in nonprofit management.

The Regression to the Mean has Begun

A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...

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December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://www.analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

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Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

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