Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Apr 1, 2019

The 101 Biggest Mistakes Nonprofits Make

Andrew Olsen has done our whole vertical a service by compiling a list of the most common mistakes that nonprofits make. Whether you are new to the nonprofit world, or have been involved for decades, there is something for everyone to learn in Olsen’s new book.

My personal favorite is Mistake #75: Asking at the Wrong Time. Nonprofits now have access to sophisticated algorithms that can really help them know when they should and when they shouldn’t be asking their donors. It’s a mistake to continue to rely on antiquated RFM modeling to choose when your organization should be communicating.

Do yourself a favor and order a copy. It’s like giving yourself an instant MBA in nonprofit management.

“GO BIG” ISN’T ALWAYS BEST

In 2013, we were chatting about how the technological movement known as “big data” was at its tipping point and it seemed that nothing was going to stop it. And… that was right. Nothing has stopped it. Since then, even large companies like ® are finding ways of using...

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Twenty Years of Knowing More

In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients. While many...

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