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Dec 17, 2018

The Exponential Importance of Second Gift Timing

Check this out! This graph shows the the five-year value of a donor based on how quickly an organization converts a new donor into a second gift donor.

The correlation is astounding.

New donors that give a second gift within the first 3-months have LTVs nearly twice as high as those who give at the 12-month mark. This demonstrates that it is worthwhile to spend money cultivating a second gift early in your relationship with a new donor.

What’s also surprising is the value of donors who convert 13-24 months after their initial gift. This is encouraging. Don’t give up on a new donor than didn’t convert in their first year.

However, less surprising, new donors who wait 25+ months to convert have much lower LTV rates.

All this indicates the need to have strategies in place encouraging the second gift ASAP for your newest acquisitions.

The State of Data Woes in 2022

When I started analyzing donor databases in the 1990s, the state of donor databases was challenging: Poor data hygiene duplicate records non-standard gift coding undertrained IT staff simple inflexible software Let’s fast forward 25-years. Since the 1990s, nearly...

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Why We Labor

Our company has had a very busy summer analyzing donor databases, making mail plans, and executing selects. And if you are like us, sometimes during the busyness of all that needs to get done in the world of fundraising, we can lose sight of why we do want we do....

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Mentors: Phil Stolberg

As we finish one year and head into the next, I thought it would be appropriate to recognize some of the key mentors I have had that have shaped my career. So, this 4-part series focuses on those who have helped me along. A big thank you to each and every one of them....

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