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Dec 17, 2018

The Exponential Importance of Second Gift Timing

Check this out! This graph shows the the five-year value of a donor based on how quickly an organization converts a new donor into a second gift donor.

The correlation is astounding.

New donors that give a second gift within the first 3-months have LTVs nearly twice as high as those who give at the 12-month mark. This demonstrates that it is worthwhile to spend money cultivating a second gift early in your relationship with a new donor.

What’s also surprising is the value of donors who convert 13-24 months after their initial gift. This is encouraging. Don’t give up on a new donor than didn’t convert in their first year.

However, less surprising, new donors who wait 25+ months to convert have much lower LTV rates.

All this indicates the need to have strategies in place encouraging the second gift ASAP for your newest acquisitions.

A Quick Way to Forecast Your December Revenue this Year

I love math. Giving Tuesday was started in 2012. Since then, it has become a regular fixture of the post-Thanksgiving lexicon: First, there is “Black” Friday, then “Small Business” Saturday, “Cyber” Monday, and then trailing in the rears, “Giving Tuesday.” It kind of...

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Thankful for Jennifer

In this five-part series, I wanted to give you a brief introduction to each of the people who make Analytical Ones great: Its employees. I so appreciate their hard work and dedication to all our clients. Quite simply, without them there would be no Analytical Ones....

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Thankful for Alanna

In this five-part series, I wanted to give you a brief introduction to each of the people who make Analytical Ones great: Its employees. I so appreciate their hard work and dedication to all our clients. Quite simply, without them there would be no Analytical Ones....

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