Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Apr 15, 2019

The Impact of Grace and Encouragement

I spent the first 35-years of my life in Arizona. This past week, I had an opportunity to visit Phoenix and Flagstaff to catch up with many of the people who have made a big impact in my life.

It struck me, on the drive back to the airport, that there were two characteristics each of these influential, yet very diverse group of people shared: Grace & Encouragement.

By grace, I mean these mentors and friends always accepted me for who I was. They were never judgmental of the poor decisions I may have made. Instead, they have always just patiently listened, never asked anything of me and never quick to give advice. Rather, they just encouraged me to keep trying. To not give up. They shared a vision of what could be. In short, they gave me hope.

We need to always keep in mind that we have opportunities to share grace and encouragement in every daily interaction. This goes for our fundraising communications as well. Too often, we are solely focused on the calls-to-action about how the donor can help us fulfill our missions. My hypothesis is that if we have the courage to meet the donors where they are, take the time to listen to their stories and encourage them in their own walks through life, the impact our organizations will have over time will be transformational.

The Regression to the Mean has Begun

A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...

read more

December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://www.analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

read more

Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

read more

ARCHIVES

© 2021 Analytical Ones