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Dec 21, 2017

Stop Worrying about Artificial Intelligence – Start Focusing on Augmented Intelligence

This is the fourth in a series of blogs on 2018 trends. You can read about the first three trends here.

The next trend for 2018 identified in the Forbes article is: Stop worrying about Artificial Intelligence. Start focusing on Augmented Intelligence.

By that they mean leverage the data you already have with capable analysts. We could not agree more.

If you have followed this blog very long, you will know one of our repetitive (and languishing) topics is the amount of resources some nonprofits spend on CRM systems compared to the amount they spend on people to gain insights from their current data.

No CRM system will bring your organization insights. I think one of the common misconceptions is thinking: if only I had a state of the art database, all my decisions would be so much easier.

What we have seen over and over again is that you don’t need to have a complex CRM system to enable insights. You just need some smart analysts.

So, before you budget $X million on a new CRM system, try contracting with an analytics company for a year, and see if they can’t deliver the insights you require at a fraction of the investment.

Part VII: How Analytical Ones Will be Using AI

Over the past couple of weeks, I have written about some potential effects that AI will have on the nonprofit sector. Today, I’m going to end this series on how we as a company intend to use AI. There’s no doubt there is a certain “wow-factor” using AI. It’s like Star...

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Part VI: The Environmental Impact of AI

Up to this point in our AI blog series, I have been discussing (some might say ragging on) the practical implementational challenges of AI in the nonprofit sector. In today’s blog, I’m shifting the focus on a more global issue: Is using AI environmentally sustainable?...

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