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Optimizing the Demise (Part 3)

In our continuing series on how to Optimize the Demise, here is an idea to encourage online giving:

Mail inexpensive postcards to donors (particularly ones who have a history of giving online or by bank check) with a simple message: Thanks for your past gifts to us online. Just a reminder that together we can still help people in need. So go online and make your gift today.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

And if you missed, the first two blog posts in this series, click here to read Part 1 and Part 2.

First-half of 2025 Trends in Fundraising

by Bill Jacobs | Jul 2, 2025

I have four graphs that summarize what we are seeing across the fundraising arena. These come from our newest analytical report, The Single Largest Gift - Cohort Analysis (SLG-CA). I know, its name is a mouthful, but its insights are plentiful. Basically, the SLG-CA...

Part IV: The Complexities of Implementation

by Bill Jacobs | Jun 25, 2025

This is our fourth blog on some things the nonprofit community should be thinking about regarding Artificial Intelligence (AI). Adopting new technologies is rarely straight forward. For example, remember your last CRM upgrade? How did that go? If you are like most...

Part III: Data Privacy Concerns (Why We Should Be Cautious About Using AI)

by Bill Jacobs | Jun 23, 2025

I’ll come right out and say it: Protecting our clients’ data privacy is my biggest concern about using AI. Nonprofits keep a lot of sensitive data: Donor information: Names, addresses, email contacts, and financial contributions. Beneficiary details: Personal and...