In our continuing series on how to Optimize the Demise, here is an idea to encourage online giving:
- Mail inexpensive postcards to donors (particularly ones who have a history of giving online or by bank check) with a simple message: Thanks for your past gifts to us online. Just a reminder that together we can still help people in need. So go online and make your gift today.
This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.
And if you missed, the first two blog posts in this series, click here to read Part 1 and Part 2.