Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

Optimizing the Demise (Part 3)

In our continuing series on how to Optimize the Demise, here is an idea to encourage online giving:

Mail inexpensive postcards to donors (particularly ones who have a history of giving online or by bank check) with a simple message: Thanks for your past gifts to us online. Just a reminder that together we can still help people in need. So go online and make your gift today.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

And if you missed, the first two blog posts in this series, click here to read Part 1 and Part 2.

Part VII: How Analytical Ones Will be Using AI

by Bill Jacobs | Jul 16, 2025

Over the past couple of weeks, I have written about some potential effects that AI will have on the nonprofit sector. Today, I’m going to end this series on how we as a company intend to use AI. There’s no doubt there is a certain “wow-factor” using AI. It’s like Star...

Part VI: The Environmental Impact of AI

by Bill Jacobs | Jul 14, 2025

Up to this point in our AI blog series, I have been discussing (some might say ragging on) the practical implementational challenges of AI in the nonprofit sector. In today’s blog, I’m shifting the focus on a more global issue: Is using AI environmentally sustainable?...

Understanding Donor Trends with the Single-Largest Gift Cohort Analysis (SLG-CA)

by Bill Jacobs | Jul 7, 2025

In my last blog, First-half of 2025 Trends in Fundraising, I discussed the fundraising trend of fewer donors on file, but those that remain giving more. Since the pandemic, we have seen a greater proportion of an organization’s revenue come from major donors. To...