by Bill Jacobs | Feb 2, 2015 | Direct Mail, Donor Acquisition, Non-profit
This time of year, direct response analyst dig through an avalanche of fall results from our clients to see what worked, analyze what failed and forecast the rest of the fiscal year. Though most of the fall campaigns started slow, they picked up pace in late November...
by Bill Jacobs | Jan 5, 2015 | Non-profit
Sumarie’s blog reminded me of the most important and painful lesson I learned as an undergrad. I was in my senior year of Business College, and the capstone class was Policies. Basically, it was applying everything we had learned into real world business case studies....
by Bill Jacobs | Dec 3, 2014 | Agency, Direct Mail, Non-profit
Here it is December again. I remember being a kid and counting down the days until Christmas Day. Waiting. Being impatient. Hoping the Christmas would be all that I dreamed it could be. Being in fundraising perpetuates these feelings. Working since March on year-end...
by Bill Jacobs | Sep 30, 2014 | Direct Mail, Donor Acquisition, Donor Retention, nonprofit analytics
My last blog we talked about how we don’t have a retention problem, we have a generational communication problem. This blog is going to introduce a new retention metric that we believe is more relevant than donor retention. It’s REVENUE retention. It’s simply looking...
by Bill Jacobs | Sep 29, 2014 | Direct Mail, Donor Retention, nonprofit analytics
I can envision the comments now: “What do you mean ‘we have don’t have a retention problem?’ Our retention is plummeting faster than the NFL’s credibility as a useful nonprofit organization.” Oh I hear you. Retention, particularly among second year donors has been...
