by Bill Jacobs | Dec 21, 2022 | Agency, Analyst, Major Donors, Non-profit, Non-profit marketing, Nonprofits
The year 2022, for most nonprofit organizations, has been referred to as “regression to the mean.” One of the untold heroes of the pandemic were donors – their response to the pandemic was one of amazing generosity. But that level of generosity couldn’t be sustained...
by Bill Jacobs | Mar 18, 2019 | Analyst, Big Data
I was imagining what heaven might look like for us fundraising analysts. By and large, fundraising analysts lead good lives here on planet earth. We help causes that really matter. We get to work indoors. Often, we can even work from home. We get to use our brains a...
by Bill Jacobs | Mar 11, 2019 | Analyst, Big Data
There are two fundraising models that are heading in opposite directions. The traditional model is that you invest in new donor acquisition and then work to build a long-term relationship with those donors who, in turn, will faithfully support your cause. The emerging...
by Bill Jacobs | Dec 21, 2017 | Analyst
This is the fourth in a series of blogs on 2018 trends. You can read about the first three trends here. The next trend for 2018 identified in the Forbes article is: Stop worrying about Artificial Intelligence. Start focusing on Augmented Intelligence. By that they...
by Bill Jacobs | May 17, 2016 | Analyst, Direct Mail, Online Fundraising
Google the term “dual channel donors” and you will get a plethora of websites stating the virtues of cultivating donors via multiple channels. Some of this information is all myth. We’ve recently done several analyses on dual channel donors, and here’s what we found:...
by Bill Jacobs | Jun 15, 2015 | Agency, Analyst, Direct Mail, Donor Retention, Non-profit
The first half of 2015 is already coming to a close. And for many of our clients, so is their fiscal year. Here is my review of the state of fundraising so far. Most clients are still living this narrative: their active donor counts continue to slip; however the...
