by Bill Jacobs | Apr 25, 2018 | Non-profit
I’ve recently read Cecile Richard’s new book, Make Trouble. She offers some simple but great advice for anyone working to start any organization, but I think it’s particularly appropriate for nonprofit organizations. Ms. Richard’s points are: 1. Set concrete goals...
by Bill Jacobs | Dec 8, 2016 | Non-profit, volunteer satisfaction
This past year, my family and I have been volunteering for Lutheran Social Services to help refugees from Syria, Iraq and Afghanistan relocate to Savannah. I admire the work that Lutheran Social Services does with refugees. It’s a huge job and they do so much with so...
by Bill Jacobs | Jul 13, 2016 | Non-profit, nonprofit analytics
At Analytical Ones, we simplify all of our recommendations into three categories: Win (acquisition and reactivation); Lift (upgradation) and Keep (retention). If you study donor files, active donor counts peaked in 2008, at the cliff of the Great Recession. Though...
by Bill Jacobs | Nov 4, 2015 | Donor Retention, Non-profit, Non-profit marketing
This blog is a little different. Sometimes, even among us, we don’t agree on things. Here’s one example. Bill: If you ask 10 people to define marketing in the nonprofit space, chances are, you will get 10 different answers. Here’s the one answer I like, paraphrased...
by Bill Jacobs | Sep 14, 2015 | Non-profit, nonprofit analytics
As fundraisers, we plan to succeed. And to maximize our chances for success, our plans have to be grounded in empiricism. Far too often, we’ve seen inexperienced boards or EDs make up crazy revenue goals for their DDs. These goals seem to be based on whim and wish....
by Bill Jacobs | Aug 24, 2015 | Non-profit, Online Fundraising
Well, not completely. But we at Analytical Ones at least have adopted a standard philosophy for approaching digital analytics and strategy. And I bet you will be surprised at what we recommend. We’ve been doing varying degrees of digital analytics for as long as there...
