by Bill Jacobs | Sep 14, 2016 | Agency, Direct Mail, nonprofit analytics
Any of us that have been in the fundraising agency business have had the following meeting a least a dozen times: There are a bunch of somber looking board of director types from the nonprofit organization in the main conference room. They distrust agencies. Unlike...
by Bill Jacobs | Jul 13, 2016 | Non-profit, nonprofit analytics
At Analytical Ones, we simplify all of our recommendations into three categories: Win (acquisition and reactivation); Lift (upgradation) and Keep (retention). If you study donor files, active donor counts peaked in 2008, at the cliff of the Great Recession. Though...
by Bill Jacobs | Sep 29, 2015 | Direct Mail, nonprofit analytics
Last month at DMA-NY, the American Cancer Society presented the adverse effects on their fundraising when they pulled out of direct mail acquisition. And though they received some undeserved criticism, I for one appreciated the fact they shared their results with all...
by Bill Jacobs | Sep 14, 2015 | Non-profit, nonprofit analytics
As fundraisers, we plan to succeed. And to maximize our chances for success, our plans have to be grounded in empiricism. Far too often, we’ve seen inexperienced boards or EDs make up crazy revenue goals for their DDs. These goals seem to be based on whim and wish....
by Bill Jacobs | Jul 6, 2015 | Donor Retention, Non-profit, nonprofit analytics
If there is one metric our industry is fixated upon, it’s LTV (long-term value). And, like so many other things, though it started out as such a good idea, it is in serious need of a tune-up. Now don’t get me started about the 7-ways to Wednesday that LTV is...
by Bill Jacobs | Sep 30, 2014 | Direct Mail, Donor Acquisition, Donor Retention, nonprofit analytics
My last blog we talked about how we don’t have a retention problem, we have a generational communication problem. This blog is going to introduce a new retention metric that we believe is more relevant than donor retention. It’s REVENUE retention. It’s simply looking...
