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Nov 6, 2023

Giving Tuesday: Is it still working for you?

In the past, some of us at Analytical Ones have been a little “Grinch-y” about Giving Tuesday. Being blitzed by emails during the workday can be overwhelming. However, we won’t knock it if it’s working!

In September, Classy (the online fundraising platform utilized by many nonprofits) held a webinar titled “How Nonprofits Can Leverage Data to Build Long-Term Relationships”. Buried in this webinar were golden nuggets regarding donation trends around Giving Tuesday such as:

  • 25% of donation volume occurs between Giving Tuesday & December 31st
  • 12x more donors were acquired on Giving Tuesday than on an average day

 

The most compelling information to us is that Giving Tuesday “giving” actually starts on Monday and new recurring donations increased year over year on the last Giving Tuesday as well!

There are 22 days until Giving Tuesday and it’s not too late to tweak your digital campaigns to include a warmup email or social post on Monday. Make your offer stand out in the crowd of communications that individuals will be bombarded with that day and don’t forget to incorporate opportunities for sustaining giving as well!

 

Top 5 Mistakes: #5 CRM Expectations

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

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One More Gift from Sustainers

I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...

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Early Returns

We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...

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