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Nov 6, 2023

Giving Tuesday: Is it still working for you?

In the past, some of us at Analytical Ones have been a little “Grinch-y” about Giving Tuesday. Being blitzed by emails during the workday can be overwhelming. However, we won’t knock it if it’s working!

In September, Classy (the online fundraising platform utilized by many nonprofits) held a webinar titled “How Nonprofits Can Leverage Data to Build Long-Term Relationships”. Buried in this webinar were golden nuggets regarding donation trends around Giving Tuesday such as:

  • 25% of donation volume occurs between Giving Tuesday & December 31st
  • 12x more donors were acquired on Giving Tuesday than on an average day

 

The most compelling information to us is that Giving Tuesday “giving” actually starts on Monday and new recurring donations increased year over year on the last Giving Tuesday as well!

There are 22 days until Giving Tuesday and it’s not too late to tweak your digital campaigns to include a warmup email or social post on Monday. Make your offer stand out in the crowd of communications that individuals will be bombarded with that day and don’t forget to incorporate opportunities for sustaining giving as well!

 

First-half of 2025 Trends in Fundraising

I have four graphs that summarize what we are seeing across the fundraising arena. These come from our newest analytical report, The Single Largest Gift - Cohort Analysis (SLG-CA). I know, its name is a mouthful, but its insights are plentiful. Basically, the SLG-CA...

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Part IV: The Complexities of Implementation

This is our fourth blog on some things the nonprofit community should be thinking about regarding Artificial Intelligence (AI). Adopting new technologies is rarely straight forward. For example, remember your last CRM upgrade? How did that go? If you are like most...

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