by Bill Jacobs | Jul 29, 2025 | Donor Retention, Non-profit, Nonprofits
Each fall, we here at Analytical Ones survey the trends in fundraising and come up with testing ideas for your fall campaigns. Last year, we recommended testing first class postage, to avoid the USPS’s SOP of delivering all nonprofit postage appeals on the same day....
by Bill Jacobs | Jul 16, 2025 | analytics
Over the past couple of weeks, I have written about some potential effects that AI will have on the nonprofit sector. Today, I’m going to end this series on how we as a company intend to use AI. There’s no doubt there is a certain “wow-factor” using AI. It’s like Star...
by Bill Jacobs | Jul 14, 2025 | Big Data
Up to this point in our AI blog series, I have been discussing (some might say ragging on) the practical implementational challenges of AI in the nonprofit sector. In today’s blog, I’m shifting the focus on a more global issue: Is using AI environmentally sustainable?...
by Bill Jacobs | Jul 7, 2025 | Non-profit, nonprofit analytics
In my last blog, First-half of 2025 Trends in Fundraising, I discussed the fundraising trend of fewer donors on file, but those that remain giving more. Since the pandemic, we have seen a greater proportion of an organization’s revenue come from major donors. To...
by Bill Jacobs | Jul 2, 2025 | Donor Acquisition, Non-profit, nonprofit analytics, Nonprofits
I have four graphs that summarize what we are seeing across the fundraising arena. These come from our newest analytical report, The Single Largest Gift – Cohort Analysis (SLG-CA). I know, its name is a mouthful, but its insights are plentiful. Basically, the...
