by Bill Jacobs | Apr 22, 2019 | Market Research, Online Fundraising
The intent of today’s blog is to start a dialog. So, I hope you choose to offer your 2 cents. Over the past 20-years, the digital economy has disrupted just about each industry. Particularly in the business to consumer arenas. How we check out things we are interested...
by Bill Jacobs | Apr 15, 2019 | Donor acknowledgement, gratefulness
I spent the first 35-years of my life in Arizona. This past week, I had an opportunity to visit Phoenix and Flagstaff to catch up with many of the people who have made a big impact in my life. It struck me, on the drive back to the airport, that there were two...
by Bill Jacobs | Apr 8, 2019 | Market Research, Non-profit
It may seem like a serious “duh”, but in the countless studies we have done on literally 100s of nonprofit organizations, the variable that seems to most accurately predict fundraising success is how well-known the organization is within their market. One would think...
by Bill Jacobs | Apr 1, 2019 | Non-profit, Non-profit marketing
Andrew Olsen has done our whole vertical a service by compiling a list of the most common mistakes that nonprofits make. Whether you are new to the nonprofit world, or have been involved for decades, there is something for everyone to learn in Olsen’s new book. My...
by Bill Jacobs | Mar 25, 2019 | analytics, Market Research
For all of us who are “March Madness” fans, this is a great article. https://www.ncaa.com/news/basketball-men/bracketiq/2018-04-03/ncaa-bracket-was-better-all-rest-2018 Given all the upsets in the first round of the tournament last year, some lucky ESPN entrant, “Che...
