by Bill Jacobs | Sep 29, 2014 | Direct Mail, Donor Retention, nonprofit analytics
I can envision the comments now: “What do you mean ‘we have don’t have a retention problem?’ Our retention is plummeting faster than the NFL’s credibility as a useful nonprofit organization.” Oh I hear you. Retention, particularly among second year donors has been...
by Bill Jacobs | Sep 9, 2014 | Direct Mail, Donor Acquisition, Non-profit, nonprofit analytics
Anyone who has worked with nonprofit organizations will be familiar with this paradox. And it’s killing nonprofit organizations as we speak. A healthy donor database requires a significant investment in acquiring new donors each and every year to replace the...
by Bill Jacobs | Aug 7, 2014 | Non-profit, volunteer satisfaction
Go to any fundraising conference these days, and I will bet you a $2-bill that someone will be presenting that the best way of lifting your donors’ performance is by inviting them to volunteer. We’ve done a couple of research projects with volunteers, and I’m not so...
by Bill Jacobs | Jul 9, 2014 | Direct Mail, Major Donors
What? I know, most of our blogs address the unsustainable trends in fundraising, particularly in the area of direct mail acquisition. However, recently I completed an analysis that was so surprising, that it might breathe some new life. The graph below shows the...
by Bill Jacobs | Jun 3, 2014 | Agency
Check out this graph from Atlantic Monthly. I’ts comparing attention paid to different media (in terms of percentage of our time using that medium) to ad dollar spend in 2013. Houston, we have an unsustainable trend. Notice that the ad spend is out of balance...
