by Bill Jacobs | Dec 6, 2025 | Analyst
I asked the AI Microsoft’s AI tool Copilot to tell me about the dot.com bust of 25 years ago. If you are old enough to remember, the dot.com bust came right off the heels of the Y2K computer fears, the September 11 terrorist attacks and anthrax in snail-mail...
by Bill Jacobs | Apr 18, 2024 | Analyst, analytics, CRM, Non-profit, Nonprofits, Uncategorized
I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...
by Bill Jacobs | Mar 1, 2024 | Analyst, Non-profit, nonprofit analytics, Nonprofits, Uncategorized
I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...
by Bill Jacobs | Dec 21, 2022 | Agency, Analyst, Major Donors, Non-profit, Non-profit marketing, Nonprofits
The year 2022, for most nonprofit organizations, has been referred to as “regression to the mean.” One of the untold heroes of the pandemic were donors – their response to the pandemic was one of amazing generosity. But that level of generosity couldn’t be sustained...
by Bill Jacobs | Mar 18, 2019 | Analyst, Big Data
I was imagining what heaven might look like for us fundraising analysts. By and large, fundraising analysts lead good lives here on planet earth. We help causes that really matter. We get to work indoors. Often, we can even work from home. We get to use our brains a...
by Bill Jacobs | Mar 11, 2019 | Analyst, Big Data
There are two fundraising models that are heading in opposite directions. The traditional model is that you invest in new donor acquisition and then work to build a long-term relationship with those donors who, in turn, will faithfully support your cause. The emerging...
