by Bill Jacobs | Nov 4, 2021 | Uncategorized
I’ve been a direct response fundraising analyst for 25 years. One of the great challenges in direct response fundraising is campaign reporting. And while campaign reporting seems relatively simple, it’s not. Here’s why: Campaign Reports require five different types of...
by Bill Jacobs | Oct 27, 2021 | Uncategorized
I have some crazy good news. YES! Direct mail acquisition is still a GREAT source for filling your mid/major donor pipeline. We recently studied over 20 organizations from three different categories (public media, food banks and missions). We were looking at the...
by Bill Jacobs | Sep 12, 2021 | Uncategorized
There is so much information out there. And that’s a problem. It’s a problem because many of us spend more time looking for relevant information than we do acting on information. And that is a losing proposition. I’m a firm believer that the best information is the...
by Bill Jacobs | Sep 12, 2021 | Uncategorized
In 2013, we were chatting about how the technological movement known as “big data” was at its tipping point and it seemed that nothing was going to stop it. And… that was right. Nothing has stopped it. Since then, even large companies like ® are finding ways of using...
by Bill Jacobs | Aug 23, 2021 | Uncategorized
In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients. While many...
by Bill Jacobs | Aug 11, 2021 | Uncategorized
You’ve heard that old saying. It’s true in analytics as well. The New York Times reported a study conducted 10 years ago by The University of California at San Diego: “The average American consumes over 34 gigabytes of data daily.” At the time of that landmark study,...
