by Bill Jacobs | Jul 29, 2025 | Donor Retention, Non-profit, Nonprofits
Each fall, we here at Analytical Ones survey the trends in fundraising and come up with testing ideas for your fall campaigns. Last year, we recommended testing first class postage, to avoid the USPS’s SOP of delivering all nonprofit postage appeals on the same day....
by Bill Jacobs | Jan 18, 2019 | Donor acknowledgement, Donor Stewardship
I woke up this morning with the need to cease using the term donor engagement. It needs to be laid to rest. This is a serious personal drag because it now means I need to remove all those blogs we have written on the topic. But nonetheless, I am retiring the word from...
by Bill Jacobs | Jan 14, 2019 | Direct Mail
Allegories for Unintegrated Direct Mail Acquisition Testing Activities: • Tailor fitting a funeral suit • Climbing a tall ladder on a building that’s on fire • Planting orange trees above the freeze line Don’t get me wrong. I love direct mail. But sometimes, context...
by Bill Jacobs | Dec 17, 2018 | Donor Acquisition, Donor Stewardship
Check this out! This graph shows the the five-year value of a donor based on how quickly an organization converts a new donor into a second gift donor. The correlation is astounding. New donors that give a second gift within the first 3-months have LTVs nearly twice...
by Bill Jacobs | Sep 5, 2017 | Donor Retention
If you could summarize the consultant chatter over the past decade into one phrase, I would nominate “donor engagement” as the winning phrase. But what does that mean exactly? As a donor behavior scientist, I am a firm believer in what Peter Drucker said: “If you...
