by Bill Jacobs | Jan 14, 2019 | Direct Mail
Allegories for Unintegrated Direct Mail Acquisition Testing Activities: • Tailor fitting a funeral suit • Climbing a tall ladder on a building that’s on fire • Planting orange trees above the freeze line Don’t get me wrong. I love direct mail. But sometimes, context...
by Bill Jacobs | Jan 11, 2019 | Direct Mail
Like many of you, my mailbox is stuffed with nonprofit appeals between October 1st and December 31st. Here is a recap of the direct mail I received this year, and the insights I noted: • I received an even 50 pieces of direct mail. Thirty-five pieces were appeals from...
by Bill Jacobs | Jan 9, 2019 | analytics, Market Research
Last week, Analytical Ones completed its survey of fundraising professionals to gain insights on trends for 2019. Overall, the outlook among fundraising professionals is mixed. As many expect a good year as those who are forecasting it will not be a good year. As one...
by Bill Jacobs | Dec 17, 2018 | Donor Acquisition, Donor Stewardship
Check this out! This graph shows the the five-year value of a donor based on how quickly an organization converts a new donor into a second gift donor. The correlation is astounding. New donors that give a second gift within the first 3-months have LTVs nearly twice...
by Bill Jacobs | Dec 3, 2018 | Major Donors, Nonprofit modeling
Since The Great Recession, two of the macro trends in fundraising are: 1) Organizations’ active donor counts are declining; and, 2) The donors who stay active have been giving more. Thus far, the increase in individual donor value has mitigated the decline in the...
