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Test First Class Postage this Fall

by Bill Jacobs | May 6, 2024 | Direct Mail, Non-profit, Nonprofits

One of the disturbing USPS trends – other than raising the cost of postage every year – is the bulk delivery of appeal letters with nonprofit postage. Over the past year, when I check my mailbox for the appeal letters I’m seeded on, I have noticed that I receive all...

Top 5 Mistakes: #1 Stopping New Donor Acquisition

by Bill Jacobs | May 2, 2024 | analytics, Direct Mail, Donor Acquisition, Uncategorized

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

Top Mistakes: #2 Not Mailing Major Donors

by Bill Jacobs | Apr 29, 2024 | Direct Mail, Donor Retention, Major Donors, Non-profit, Uncategorized

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

Top 5 Mistakes: #3 Chasing Younger Donors

by Bill Jacobs | Apr 25, 2024 | Donor Acquisition, Nonprofits

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

Top 5 Mistakes: #4 Legacy “No-Mail” Flags

by Bill Jacobs | Apr 22, 2024 | Direct Mail, Non-profit, Nonprofits

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...
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