by Bill Jacobs | Apr 10, 2023 | Uncategorized
Over the last dozen years, we’ve tracked the average age of a new donor for faith-based organizations. For the first three years, from CY10 to CY12, the age of a new donor was steady at 58. However, since then, the median age of a first-time donor acquired has...
by Bill Jacobs | Mar 12, 2023 | Uncategorized
Seems like everyone is talking about how ChatboxGPT (and AI in general) are going to transform the world. As Google CEO Sundar Pichai has said, “AI is probably the most important thing humanity has ever worked on. I think of it as something more profound than...
by Bill Jacobs | Mar 6, 2023 | Uncategorized
We have been wading through buckets of data evaluating donor performance for this past fall. And while we still have a lot of data to get through, a clear narrative has been established: While fall 2022 was soft compared to the prior year, it is still way better than...
by Bill Jacobs | Jan 30, 2023 | Uncategorized
There is an awful lot of uncertainty in our world right now: war in Europe, recession, inflation, layoffs, and climate change. Adding to this environment of uncertainty are the recent Congressional rumors of major tax overhauls, entitlement cuts and government...
by Bill Jacobs | Dec 21, 2022 | Agency, Analyst, Major Donors, Non-profit, Non-profit marketing, Nonprofits
The year 2022, for most nonprofit organizations, has been referred to as “regression to the mean.” One of the untold heroes of the pandemic were donors – their response to the pandemic was one of amazing generosity. But that level of generosity couldn’t be sustained...
